People First Bank (formerly People's Choice / Heritage Bank)
We don't know enough about People First Bank
Formed by the 2023 merger of People's Choice and Heritage Bank, it offers agribusiness banking through Heritage, but we found no named industrial livestock client. It has no published factory farming policy, and its climate targets cover only home loans. Scroll down to ask for a clear stance!
Tell your bank to make its position clear on factory farming!
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A few easy steps to support
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1. Engage with your bank
Contacting your bank is a powerful way to drive change. Banks use customer deposits to make their loans and investments, so if you tell them that you don’t want your money to finance factory farming, they recognise the risk of losing customers. Together, our engagement has the potential to shift vast sums away from this industry.
2. Check your bank, and switch if you can
If you don’t want to risk your money financing this industry, switching banks is a strong statement - but they need to be told why you’re leaving to make a difference.
3. Let us know below!
Understanding the actions you have taken is crucial for us to measure our impact and strengthen our efforts to push banks away from financing factory farming and other nature- destroying industries.
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